Apple considers paid news subscription service in content push
Apple is readying itself for its first foray into the paid news subscription market with plans to dovetail integration of its newly acquired Texture magazine app within Apple News.Such a move would be...
View ArticleApple braced for European scrutiny over Shazam deal
Apple is bracing itself for a probe from the European Commission into its planned $400m purchase of Shazam, the UK-based music discovery app.Regulators are alarmed at the prospect of Apple flexing its...
View ArticleUK Top Shazamed ads: Three, Schwarzkopf & iPhone 8
Schwarzkopf LIVE Colour, Three and iPhone 8 have smashed The Drum's Shazam chart. The Drum's Shazam chart tracks the number of times each ad has been Shazamed over the past week using the music...
View ArticleApple iPhone sales surpass expectations even as average selling price increase
Apple has surprised on the upside after announcing that sales of its flagship iPhone have remained on track even as consumer enthusiasm to race through the revolving door of annual smartphone upgrades...
View ArticleApple axes apps which share location data without consent
Apple has tightened up its privacy credentials by removing apps from its App Store which share location data with third parties without having obtained the consent of app users – in violation of its...
View ArticleApple set to explore digital advertising once again
Apple is reportedly set to foray into the advertising business again by creating an 'Apple Network', according to The Wall Street Journal.The company is said to plan to distribute ads across its...
View ArticleApple clamps down further on third-party tracking with latest iOS updates
Apple used its annual developer conference WWDC to unveil a host of updates, including limitations on how companies can track users of its Safari web browser, a measure that poses obstacles for third...
View ArticleApple inks deal with Oprah to fuel $1bn original content push
Apple has struck a deal with Hollywood star Oprah Winfrey that will see her create, and star in, original programmes.In the battle for talent against Netflix and Amazon, Apple said the multiyear deal...
View ArticleApple escapes ad ban over iPhone X photography claims
Apple has escaped an ad ban from the Advertising Standards Authority (ASA) over claims it made about its camera in a TV spot for the iPhone X.The ASA investigated Apple after receiving complaints about...
View ArticleUK Top Shazamed ads: Two Apple ads enter the chart and kick up a storm
Apple has doubled up with this week and scored two entries into the Shazam chart. The Drum's Shazam chart tracks the number of times each ad has been Shazamed over the past week using the music...
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